What the Paper!! (All about GSM)

From Ninegram HQ! 

From crumbled bills in wallets, to treasured letters, most daily life is surrounded by the usage of paper. Whether its thin, thick, glossy, matt, rough, or super smooth, we’ve found ourselves scratching nibs and checking out what a pen feels like on paper. Personally, we at Ninegram love paper, if that wasn’t already obvious. :D


We scratch, test, smell, sniff, visually lick, fold, bend, and do many more of our “checks” for the kind of paper we want for a particular product! We’re here, this week, sharing what technical terms in the Paper World mean and the standards that exist and what paper products we love! Get your cup of coffee/tea, join us as we dive into this pile of paper !

BTS picture from our CandyLand Collection 

All about GSM! 


Q: What does GSM stand for?

A: GSM stands for “grams per square metre”, which is a unit of measurement for paper weight. Which means that it refers to the paper density, which is the relationship of the paper weight to a paper area that remains constant. 


Which basically means the thicker the paper, the higher its GSM value is! 


Q: What importance does GSM have?

A: Using the right paper GSM in your printing makes it easier to create well-designed print products like for example, thinner paper is best suited for flyers and pamphlets, and thicker paper for business cards and invitations or for artistic usage. While this seems standard, imagine the opposite, it wont work right?  That’s why choosing on a  GSM according to the usage/purpose is essential to fulfill the paper usage! 


Q: Sometimes, there are two 120gsm paper and they look and feel completely different, why so?

A: Typically the higher the GSM the heavier (and generally, the thicker) the paper but this isn't always the case.

One of our paper supplier explains, "Many people often confuse the weight of paper with the thickness. Two papers may both weigh 120gsm, but one may be a thick vellum style of paper containing air and bulk, whilst another may be highly calendered and tightly packed. Both are classified as 120gsm but feel and look completely different"


Q: Okay, so what’s the best quality of paper? 

A: Both, thick and thin quality papers are useful for making any product from paper. There is no high quality paper or low quality paper. It is just a matter of thickness. Thin or soft papers are also used in many ways. Soft tissues, paper handkerchief, newspapers are especially made of thin paper.

Tissues and handkerchief are made by leaving space between. So that water is soaked. The space left makes the paper thin. GSM helps the print buyers and print suppliers to know the exact quality of paper that is being ordered.

BTS picture from our CandyLand Collection 


At Ninegram, we love experimenting with paper and testing out our pencils, pens and markers to our heart’s content. We also know a lot of you love to know more about the paper we use. Hope this serves as handy information, next time you think about paper! 

Check out our fav  CANDY LAND COLLECTION, with the loveliest paper that feels like caramelly heaven to every pen! We make sure your adventure with any paper in all our products is unique, elevating your desk mood to make you want to create ! 

Stay Home, Dive into paper-write, scribble, draw, paint and Rest ! ☕️🌱✏️

References: the lovely deep endless knowledge bank on Google & our ever-so realistic learnings from working in the industry! 



Older Post Newer Post


Leave a comment